Relationship marketing dissertation

relationship marketing dissertation

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Monitored process links are albeit not crucial, but vital to the firm and they are the links existing with other member companies. Not-Managed process links are not crucial and the firm is not directly involved in managing them but assign the job of managing the links to member factories. Non member process links are linkages between the firm and other non-members of the supply chain. The nine management components for successful scm of nike would be planning and control; work structure; organization structure; product flow facility structure; information flow facility structure; management methods; power and leadership structure; risk and reward structure; and culture and attitude. Supply Chain Process and Objectives of nike: Precision : The objective is to satisfy customers through product delivery and information accuracy. Nike follows few methods to measure precision - difot (Delivery in Full- on Time) and Time to provide resolution to customer queries. The products are produced in factories based on the orders and the developed finished goods are consolidated and then distributed by air/water/road ways to nike customer service centres.

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In contrast, supporting members are companies that simply provide resources, knowledge, utilities, or assets for the primary members of the supply chain" (Lambert and cooper 2000). Structural dimension of the network assist in evaluating and managing the supply chain. Horizontal structure means the number of tiers across supply chain and vertical report structure means number of suppliers/customers within each tier. Any changes in structure impacts supply chain and proper analysis should be done before making modifications. Successful scm needs a shift from handling individual processes/functions to integrating activities across supply chain. Gscf identified eight supply chain processes - customer service management, customer relationship management, demand management, Order fulfilment, manufacturing flow management, Procurement, Product development and commercialization and Returns. There exist 4 types of links in business functionalities. They are managed business process links, monitored business process links, not-managed business process links, and not-member business process links. Managed process links are links that the firm views them as vital to integrate and deal with. These are the links that exists between firm and tier1 customers/suppliers.

Source: nike annual Report plastic and metal hardware, and specialized performance fabrics designed to repel rain, retain heat, or efficiently transport body moisture. Nike's contractors and suppliers buy raw materials in bulk. Most raw materials are available in the countries where manufacturing takes place. Supply Chain Framework: The three components of scm framework are supply chain network structure, supply chain business write processes and the supply chain management components. The three vital components of supply chain network structure are members of the supply chain, structural dimension of the network and various types of process links across the supply chain(Lambert and cooper 2000). Key members involved in supply chain should be identified. "Primary members of a supply chain to be all those autonomous companies or strategic business units who carry out value-adding activities (operational and/or managerial) in the business processes designed to produce a specific output for a particular customer or market.

relationship marketing dissertation

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Plastic products are produced in nike's self owned subsidiary, nike presentation ihm, inc. Other wholly owned subsidiaries of nike are cole haan, converse, hurley and Umbro. Supply Chain Process overview: Business related operations like marketing and contracts with the factories for product development activities is executed in nike's headquarters in beaverton, Oregon. Nike's global operations are largely categorized into four geographic segments - united States; Europe, estate middle east and Africa (emea asia pacific and Americas (includes Canada, mexico and other Latin American countries of Chile, brazil and Argentina). Nike has outsourced its manufacturing activities across globe since mid-1970s. And the products are developed at factories owned and managed by business partners. (scm are erp implementation at nike: From failure to success 2005). United States Market: Fig.1: nike us retail Stores. Source: nike annual Report, fig.2: nike non-us retail Stores.

Print, reference this, published: 23rd March, 2015, nike, inc was founded in 1964 in the state of Oregon,. Nike is the largest seller of athletic footwear and apparel in the world. Its main business is in the design, development and marketing of high quality footwear, apparel, and equipment and accessory products. Products are sold to retail accounts via nike owned stores and online sales, independent distributors and licensees in 170 countries across globe. Footwear and apparel products are manufactured outside Unites States while equipments are manufactured both in us and outside. Nike's products are produced in factories owned/operated by independent contractors. Nike's footwear products dominates its market share and footwear's are designed for aquatic activities, baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. (nike 2010) nike's accessories and apparels are designed to match its footwear and performance equipment like bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs are also manufactured.

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relationship marketing dissertation

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As a westminster student, youll have access to our services throughout your studies and after you graduate. We can help you: find work placements related to your course find part-time/vacation, placement and graduate jobs, including voluntary experience find international opportunities report to enhance your employability market yourself effectively to employers write better CVs and application forms develop your interview and enterprise skills plan. Fees and Funding uk and eu tuition fee: 7,750 (Price per academic year) Find out how we set our tuition fees. Alumni discount This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page. Funding As well as tuition fee loans, there is a range of extended funding available to help you fund your studies. Find out about postgraduate student funding options.

Scholarships The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees. Find out if you qualify for one of our scholarships. International tuition fee: 15,000 (Price per academic year) Find out how we set our tuition fees. Funding Find out about funding for international students. Find out more contact us Contact the course Enquiries team: 44 (0) email protected Opening hours (gmt 9am-5pm Monday to Friday more information).

You should have a minimum of ielts.5 overall with a minimum.5 in writing (or equivalent English language qualification). At the start of the masters course, you will need to have an overall ielts score.5 with.0 in each element, or have successfully passed a westminster pre-sessional English course. Applicants may additionally be asked to write 500 words on a topic assigned by the University. As far as possible, telephone interviews are conducted before offers of admission are made. In these, the interviewer looks for evidence of interest in and commitment to the study of communication, as well as analytical skills.


View more information about our entry requirements and the application process. More information, careers, international Media business students have gone on to work for many social media business including Facebook,, google as well as traditional media firms like sky, disney and Bloomberg. They have also worked as creatives and digital content producers for small and large business including Land rover, aeg and bsi global. Others have continued their education at PhD level. Our Career development Centre has just been shortlisted for the best University careers Service in the national Undergraduate Employability Awards for 2017. With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed. In 201516, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

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Previously he directed and produced a wide range of award winning drama, documentary, current affairs, news, arts and entertainment television (Panorama, rough Justice, inside thesis Story). Every business is now a media business. All businesses use media content to engage audiences. So any career now requires an understanding of the relationships between media and business objectives and skills. Course team, entry requirements. You should possess, or be expecting, a good first degree (equivalent to at least an Upper Second or a minimum Grade point average (GPA).00) from a recognised university and/or have relevant professional experience. Particular consideration will be given to mature applicants. If first English is not your first language, at the point of application, you will need to include evidence of your English language ability.

relationship marketing dissertation

Our students have secured work placements at media companies including: the bbc, universal Music, Blue rubicon pr, kameleon Brand Engagement, and paul Smith Fashion. This module examines key developments in the media and communications industries associated with the logic of globalisation. You will explore the complex nature of the globalisation process, focusing on the emergence of both supra-national and sub-national developments, and explore the relationship between new contexts of production horses and questions of collective culture and identity. Such as: Consumer pr, fashion Marketing, course leader, dr paul Dwyer. Director of Academic Enterprise, paul is also the director of Academic Enterprise for the westminster School of Media art and Design, responsible for the strategic direction of the Schools enterprise activities including the Creative enterprise centre, musicTank and the China media centre. His book understanding Media production (Routledge) will be published in 2018. Before joining the University of Westminster, paul worked was head of development for Documentary and Specialist Factual at the bbc, working with bbc channel Controllers and Genre commissioners and leading a team of producers developing new content (formats, series, documentaries and drama documentaries) for bbc television.

content industries, including broadcasting, print, film, recorded music and interactive media. You will learn how to research and produce a market report examining the revenue and cost structures of these industries, and the economics of key processes of production, distribution and consumption. You will also learn to use tools enabling decision-making based on quantitative market data. This module enables you to develop your practical and critical understanding of how media content is created and distributed. You will develop and improve your newswriting techniques for different media platforms; learn how to develop research and write your own professional blog; design a website in teams using individual and team working skills; acquire a knowledge of ethical considerations faced by journalists. As London is the media capital of Europe, there is a great opportunity for you to take work experience as a part of the course. This could be in long established companies or start-ups. While the course team and work experience unit will advise you on placements, it is your responsibility to actively pursue work placement opportunities.

The course is taught alongside a suite of Masters courses in Westminsters highly successful Centre for Creative industries Management. Course structure, the following modules are indicative of what you will study on this course. Core modules, a taught module write and group workshops in the first semester guides you in conducting a major piece of independent research which could be either practical or academic in focus. In the second semester you will receive individual tuition in how to develop your research questions, collect and analyse data. The dissertation is a 15,000-word piece of original research on a topic agreed with your supervisor and related to the business, economic, political or cultural factors shaping the performance and practices of media businesses. The major project is an optional culminating project, which will allow you to undertake a substantial, practically-oriented final assignment, and will test your ability to apply theory, research, and synthesis skills in the analysis and solving of a specific industry problem or in the securing. Tutors will work with you to scope the project and formulate the proposal. This module integrates Business Strategy and Planning. You will conduct case study analysis of a media company facing major environmental changes, you will learn how to produce a competitive analysis of a media organisation and present strategy recommendations to faculty.

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Course overview, attendance, full-time - september 2018, duration 1 year. Course summary, the course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in todays media organisations. You will learn how media organisations are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production write operations as they respond to radical change in the commercial environment. The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of your studies. Our students have successfully completed internships at tv production companies like the bbc, technology companies like google, as well as many other multimedia, advertising and news organisations in London. Some have successfully started their own businesses in the. Whether you are planning a career in a media organisation or seeking to create your own new business start up, the ma international Media business aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper.


Relationship marketing dissertation
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And just like that, he left upsr essay for Boston with his wife the next morning. The markkula center for Applied Ethics convened a panel of four Santa Clara University business ethicists to discuss the.

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  3. Nike, inc was founded in 1964 in the state of Oregon,. Nike is the largest seller of athletic footwear and apparel in the world. Its main business is in the design, development and marketing of high quality footwear, apparel, and equipment and accessory products. International Media business ma designed for recent graduates seeking a career in traditional and new media organisations. With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors.

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