Lets say, for example, your sponsors competitor runs national television ads and has billboards in every major city. Your event represents a unique opportunity to get their product in the hands of their target customer and can potentially help them earn market share. Looking at your prospect list, consider their competition and find out if theyre sponsoring an event like yours. If a brand is in a hyper-competitive market, you can offer them a chance to reach their customer somewhere their competitor isnt, says Uglow. The last, but not least, motivating factor for brands seeking event sponsorship is about more than just making a buck. Instead, theyll want to sponsor your event simply because it will align their brand to a cause or mission their customers are passionate about. Many brands will tell you this is one of the key reasons they sponsor events, says Uglow.
How to determine the value
Budweiser was very interested in sponsoring an event of mine, he says. But once they found out they couldnt pour their product for attendees, they quickly reconsidered the opportunity. Reposition their brand, unlike other forms of marketing and advertising, your event can help alter the public perception of a brand in an incredibly impactful way. Uglow explains how one auto company used event sponsorship to change the way americans think about their brand to help them paper to compete in their market. Even though hyundai made a good car for many years, the perception in America was that they did not. So they started sponsoring golf tournaments and other prestigious events, Uglow says. Its one of the reasons why hyundai is competing directly — and even winning in some markets — with Honda and toyota. During your initial meetings with a potential sponsor, ask pdf them about their goals and challenges. As you listen to their responses, you might discover a unique opportunity for them to paint their brand in a different light with their target customer. Block competition, understanding your potential sponsors competition is very important, Uglow says. Not only can your event help a brand reposition their product or service, its also an opportunity to get ahead of their competition.
After being outspent by their competition for many years, 7UP began sponsoring music festivals — most notably Electric daisy carnival in Las Vegas — to reach the millennial audience, says Uglow. Using a commemorative soda can, they were able to position year their brand to a newer audience. Increase sales of a product. For some sponsors, brand awareness isnt enough. For them to sponsor your event, theyll want to put their product or service in the hands of their customers — usually by offering them a free sample. Winning these sponsors, though, depends heavily on your ability to fulfill your agreement. Uglow warns that food and beverage sponsors arent interested in opportunities that forbid them to serve food or drink to your attendees. So check with your venue before signing a contract.
In this post, youll get five key motivations for brands seeking sponsorship. Keep these in mind as you reach out to sponsors — theyll help you articulate the benefits of sponsoring your event. Want to watch the full on-demand webinar and learn even more about winning event sponsorship? Head this way for 10 Tips to Craft the perfect Sponsorship Proposal. Get brand awareness, brands will often sponsor your event so they can get in front of their target customer. This is especially true when theyre relatively new to the market and hope to introduce your attendees to their product or service. According to Uglow, this can be cost-prohibitive for cash-strapped newcomers, causing them to seek out smaller events with more affordable sponsorship fees. But an established brand might also want to sponsor your event in an effort to reach a new target audience.
How to land
Corporate event Sponsor in all press releases* Ten (10) homework complimentary tickets at preferred seating* Sponsors name/logo in all of our advertisements (flyers, posters, newspaper etc Sponsors logo and link on our website* Acknowledgement throughout the night* Sponsors logo printed on the event program* Sponsors logo. Diamond Sponsor 20,000 * Ten (10) complimentary tickets at preferred seating* Sponsors name/logo in all of our advertisements (flyers, posters, newspaper ads etc Sponsors logo and link on our website* Acknowledgement throughout the night* Sponsors logo printed on the event program* Sponsors logo shown. Platinum Sponsor 10,000 * seven (7) complimentary tickets at preferred seating* Sponsors name/logo in all of our advertisements (flyers, posters, newspaper etc Sponsors logo and link on our website* Acknowledgement throughout the night* Sponsors logo printed on the event program and shown on the. Gold Sponsor 5,000 * five (5) complimentary tickets at preferred seating* Sponsors name/logo in all of our advertisements (flyers, posters, newspaper ads etc Sponsors logo and linkr on our website* Acknowledgement throughout the night* Sponsors logo printed on the event program* 5 tickets to fashion. Silver Sponsor 2,500 * Three (3) complimentary tickets at preferred seating* Sponsors name/logo in all of our advertisements (flyers, posters, newspaper etc Sponsors logo and link on our website* Acknowledgement throughout the night* Sponsors logo printed on the event program). What do sponsors want? If youre asking yourself this question, youre already in the right mindset to win sponsors.
Sponsorship expert Todd Uglow teaches this principle to the next generation of event professionals. Before teaching event management at unlv, uglow worked with heavy-hitting brands like major league baseball, national football league, and Professional Bull Riders. In a recent webinar, he shared the essential reasons brands want to sponsor your event. Nowhere does it say a company must buy your sponsorship, says Uglow. Your sponsorship opportunities should be presented as a win-win relationship.
There will also be a jim beam tasting table at the gala event. Jim beams logo will appear on all items promoting the fundraising events. Summary we welcome the opportunity to have jim beam as an Official Sponsor of Metropolis Performing Arts Centre. We believe this will be a mutually beneficial relationship, and we look forward to working together to serve the northwest suburbs, exposing patrons to the jim beam brand, and making Metropolis the premier entertainment destination in the area. Recommended, linkedIn Corporation 2018, public clipboards featuring this slide.
No public clipboards found for this slide. Select another clipboard, looks like youve clipped this slide to already. Create a clipboard, you just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. Visibility, others can see my Clipboard. Premier Sponsorship Opportunities: All premier level sponsorships are affordable and negotiable. We are looking to forming partnerships that will be mutual beneficial for 2007 and future regattas. Corporate event Sponsor 40,000 * Sole sponsorship of the entire event with the event being named after your company* Mention.
Food stamps wont buy marijuana cookies in Colorado —
Newspaper Advertising The jim beam logo will appear in the metropolis daily herald newspaper advertising campaign. The ads will run from January 1, 2009 until July 31, 2010, appearing in the Friday timeOut! Section and business the sunday arts section. Fridays circulation: 159,379 Sundays circulation: 156,588. Television Advertising Jim beams logo will appear in the metropolis tv commercials friend that run on the village of Arlington heights cable channel, which runs in every home in the village. 200 spots per week for 40 weeks per year, from January 1, 2009 until July 31, 2010. Special events Jim beam will be the Exclusive hard Liquor Sponsor for the metropolis Mardi Gras (March 20, 2009) and Black-tie gala (may 8, 2009) Fundraising events.
This includes: season Brochure 25,000 pieces season Brochure 85,000 pieces renewal Brochure 5,000 pieces. Direct mail ul li jim beams logo will appear on: for every show at Metropolis 250,000 pieces night media and vip invitations 5,000 pieces releases 40 pieces for the three remaining subscription shows in the season /li /ul. Programs inserts Jim beams logo will be included on the title page of all show programs as well as any flyers inserted into the program. E-blasts Jim beams logo will be included in all weekly e-blasts sent promoting Metropolis. Sent to 8,000 E-mail subscribers thank from January 1, 2009 to july 31, 2010. Website jim beams logo would be displayed on the metropolis website with a direct link to jim beams website. The metropolis website averages 3,083,000 hits per year.
31, 2010. High x. Wide framed season posters that hang in the metropolis lobby from July 7, 2009-June 31, 2010. season Poster that is displayed in the outdoor marquee at the entrance of the theater. Displayed July 15, 2009-June 31, 2010. 11 x subscription series posters distributed throughout the community 500 posters for the three remaining subscription shows in the season. Season Brochure ul li jim beams logo will be displayed in the full season and Abbreviated season Brochures.
ul li jim beam will have the opportunity to display.5 x 40 poster promoting Jim beam for one month in one of the metropolis Lobby marquee display cases. beam will be the exclusive hard liquor of Metropolis and only plan jim beam products will be served in the metropolis Bar (along with the existing beer sponsor). beam will receive 50 tickets for use to subscription shows during the season. beam will receive logo placement on all direct-mail pieces, all e-invitations, and Metropolis Show Program inserts promoting the season. beam logo will also appear in 2009-10 daily herald newspaper advertising in the Friday timeOut! Section and the sunday section. beam logo will appear on the metropolis tv commercials on the village of Arlington heights cable channel that runs in every home in the village. beam will be listed as an Official Sponsor in all press releases.
Sponsoring - suggestion - absolut Vodka
This entry is old and may contain information that is not up-to-date. Hi, i'm currently hosting pool party events, yeanted to introducponsor as it would resumes contribute with the events being bigger and focusing oider target market. As i'll be expanding my events and at the same time contribute to promote your brand. I decided its best to approach you aponsor simply because of the success rate behind the brand itself and the past eventave attended throughout the year. I have people hosting an event at our venue and the event is sponsored by your brand and it caught my eye aave been looking foponsor for the events i'm hosting throughout the month of october. How det sponsored by absolut vodka? Successfully reported this slideshow. Jim beam Sponsorship Proposal, upcoming SlideShare, loading. Show More, no downloads, no notes for slide.