Here is a hypothetical example of each type of value. Operational excellence, product leadership, customer intimacy, herringer customers dont want bells and whistles; they just want a good product at the lowest possible price. Herringer focuses on operational excellence so they can continually offer the lowest price in the market. For example, they just patented a new machine that dramatically lowers their manufacturing costs. Theyre not trying to create new or better products; they just want to produce more volume at a lower cost. Herringers method for delivering value is operational excellence; its a key driver of their long-term strategy, and their positioning reflects.
Brand, strategy marketing
What value do you provide and how is it different from the alternatives? Competitive positioning is about defining how youll differentiate your offering and create value for your market. Its about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace being known for a certain something. A good positioning strategy is influenced by: Market profile: size, competitors, stage of growth, customer segments: Groups of prospects with similar wants needs. Competitive analysis: Strengths, summary weaknesses, opportunities and threats in the landscape. Method for delivering value: How you deliver value to your market at the highest level. Note: you can develop your competitive positioning and differentiate your brand using our comprehensive brand strategy toolkit — for step-by-step guidance while designing your brand strategy. When your market clearly sees how your offering is different from that of your competition, its easier to influence the market and win mindshare. Without brand differentiation, it takes more time and budget to entice the market to engage with you; as a result, many companies end up competing on price a tough position to sustain over the long term. One of the key elements that many small to mid-size companies overlook is how they provide value at the highest level. There are three essential methods for delivering value: operational excellence, product leadership and customer intimacy.
Non-member alumni and other guests: 40 per person. Dla piper 555 Mission Street San Francisco, ca 94105 01/31/2013 Asian Pacific American Chamber of essays Commerce seminar and book reception Topic: Brand yourself for leadership and Business Success Open to the public 5:30-7:30 pm beaverton City library 12375 sw fifth. Beaverton, or 97005 02/21/2013 Women in Consulting book talk topic: Brand yourself to compete in a changing World wic members 40 in advance, 45 at door; non-members 55 in advance, 60 at door quadrus Conference center 2400 Sand Hill. Menlo park, ca 94025 Women in Consulting Calendar 02/28/2013 Asian Women in Business book talk topic: Brand yourself for leadership and Business Success Ticketed. Free to awib members. Nominal fee tbd for non-members. 6-9pm, nyc (exact location tbd). What sets your product, service and company apart from your competitors?
The 90/10 Rule The Brand Ecosystem Model take time for Relationship building four keys for Strong Ecosystem Relationships Common Bond and likability Two-way value ongoing Communications Relationship Management Identifying Influencers Managing your Ecosystem Relationships a word About Networking Chapter 5 Summary Chapter 5 Action List. Online reputation Management do a few Things Well Chapter 8 Summary Chapter 8 Action List Conclusion reinvent your Brand for New Opportunities four Stories on overcoming diversity Challenges in Personal Branding and Life Acknowledgments Resources Index About the author Further reading Coming soon. Upcoming events DateOrganizationEventDetails svforum Marketing Camp Session: Personal Branding for Entrepreneurs 12/13/2012 csix job Networking Session: Brand yourself to compete in a changing Job Market 5 for ticket Saratoga federated Church Richards Hall 20390 Park Place saratoga, ca :00am - 1:00pm castilleja School -. Free summary to svforum members, 20 for non-members. Svforum-Marketingsig 01/15/2013 BrandingPays, leadership Palo Alto, garden court Hotel book launch party palo Alto Chamber of Commerce, garden court Hotel 01/24/2013 Wharton Club of sf word and Swiss American Chamber of Commerce seminar and book reception Session: Brand yourself for leadership and Business Success Ticketed. 20 for wcnc members. Members of Affiliate Clubs: 20 per person.
Chapter 2, step 1: Positioning, position yourself for Opportunities, what Is Positioning and Why do it? What Is your goal? Positioning Statement, who Is your Target Audience? Problem or Opportunity Statement: What do they need? Value proposition: How can you provide the solution? Differentiation: Why are you the best one to provide it? Evidence: How can you prove it? Sample positioning Statements Chart your Position Iterate to hone your Positioning Chapter 2 Summary Chapter 2 Action List Chapter 3 Step 2: Messages Message for Clarity and Impact The Elevator Pitch and your evidence sample Elevator Pitches Different Value messages for Different Audiences Back your. Chapter 3 Summary Chapter 3 Action List Chapter 4 Step 3: Brand Strategy how to develop your Brand Strategy Brand Strategy Platform Core values Strengths Personality Brand Image Brand Promise key brand Descriptors Sample Brand Strategy Platforms Chapter 4 Summary Chapter 4 Action List Chapter.
Brand Positioning, 3 Cs of a successful
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays, a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals and entrepreneurs, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies, startups and leading business schools. Foreword by geoffrey moore, best-selling author of, crossing the Chasm. Introduction, the Importance of reinventing your Personal Brand.
What's Inside BrandingPays, my Story, chapter 1, take charge of your Personal Brand. Branding a political Candidate, what Is Personal Branding? Personal Branding Myths, what Are the benefits of Personal Branding? Your goal for Branding. Every Brand needs cake and Icing. Personal Branding Assessment questionnaire, the BrandingPays System: five steps sparknotes to your cake and Icing.
I would highly recommend it for executives and entrepreneurs alike. Satya krishnaswamy ceo, nextPrinciples, and former Global Vice President, Office of the cto, sap labs. A must-have for all professionals looking to up-level their impact. The easy-to-use BrandingPays System helped me clarify and communicate powerfully the value i deliver to my clients. D., Executive and team coach, marc levine. Moments from start to finish.
If you want to accelerate your career or start a business, read this book. Seymour Duncker ceo and founder, icharts. Karen Kang lays out a powerful step-by-step system that makes personal branding actionable and achievable. Her stories and examples bring the methodology to life, and make the book a delight to read. I highly recommend BrandingPays for any professional serious about career success. Larry Chang President, Ascend Northern California, and former Vice President of Finance, global Supply Chain, hewlett-Packard. Reinvention - key to thriving in your career.
Positioning, your Argument - learning Historical Research
It should be a reference on every professional's bookshelf. I utilize karen's personal branding lessons all of the time both at work and in my personal life with excellent results. Caryn McDowell, Executive director, corporate law, Affymax, Inc. I first met Karen when I had just embarked on my entrepreneurial journey. In the course of two days, she transformed the way i positioned myself, my business idea and the path forward. She has a remarkable ability to extract the essence of a person's brand equity. This book is a great thesis distillation of all of her years of experience.
McNulty senior Director of development, Principal and Major Gifts, harvard Medical School. It's a practical book chock full of examples and templates that will help anyone be their best brand. Karen Kang is words the master of strategic personal branding. Rene Shimada siegal President and founder, high Tech Connect, and regular contributor. BrandingPays is a must-read for entrepreneurs and professionals looking to differentiate themselves in competitive and crowded markets. Strategic personal branding is something anyone can achieve and the book's practical approach includes examples that make total sense. Jack koch Managing Partner, ProRelevant, former 3Com Vice President of Marketing, and Entrepreneurship lecturer at haas School of Business, University of California, berkeley. BrandingPays is a compelling and actionable book that readers will find highly useful.
is a no-nonsense, practical, operational, data-based and strategically sound method for improving everyone's personal brand. It also is very easy to read and understand. Leonard Lodish Samuel. Harrell Professor of Marketing, Wharton School, University of Pennsylvania. The wait is over! Karen's expert advice that has catapulted me and my organizations to better outcomes for years is now available "on demand." This book is one you'll want to own and revisit again and again.
Cristina nogueira partner, walking the business talk, a corporate culture management company, and former sms p sales marketing Director at Microsoft. Karen had a methodology for personal branding before anyone knew what it was. This book is destined to be a classic. Susan Lucas-Conwell ceo, great Place to work. Karen helped my company to create a powerful brand position from scratch and transform the way we approach and attract customers in today's global market. Her book will do the same for my own personal brand. Ryan (Young.) yoo vice President, Global Sales and Marketing, park systems. This is a must-read if you're ready to invest in you!
Reasons For Attendance Philip
X, i really encourage you to read BrandingPays. Geoffrey moore renowned author, speaker and advisor. Karen is the master of personal branding. Regis entry McKenna silicon Valley marketing guru. This book is a goldmine! It will transform how you brand yourself and your company. The BrandingPays system works.